From Concept to Creation: The Story Behind addSQUIRREL

Every successful business has a story, and addSQUIRREL is no exception. What began as a vision to revolutionise the card and gift industry has grown into a company that combines technology with heartfelt communication. Here’s the story behind addSQUIRREL and our journey from concept to creation.

The Vision

Our founder, Jen, is a dynamic female entrepreneur with a successful background in greetings card publishing. Stocked by prestigious organisations like the National Trust and the RSPB, Jen saw an opportunity to bring a fresh, modern twist to the traditional card and gift market.

The Inspiration

Jen's inspiration came from the desire to make every gift personal and memorable. Traditional cards and gifts are wonderful, but she wanted to add a dimension of interactivity and personalisation that would make each gift truly unique for a cost that would be accessible to everyone. This led to the concept of addSQUIRREL’s smart QR stickers that allow users to upload videos, photos, or voice notes.

The Development

Over the past 6 months our team has worked tirelessly to develop and perfect our custom-built software. We created a user-friendly platform that makes it easy for anyone to personalise their gifts with a simple QR code scan. From coding the software to designing the smart stickers, every detail was crafted with care and precision.

The Launch

The launch of addSQUIRREL marked a significant milestone. We introduced our innovative QR stickers to the market, offering a new way for people to connect through their gifts. The response has been overwhelmingly positive, with customers loving the ability to add a personal touch to their presents.

Commitment to Sustainability

From the beginning, we’ve been committed to sustainability. We use eco-friendly materials and packaging, aligning with growing consumer demand for environmentally responsible products. This commitment not only sets us apart but also reflects our values as a company

The Future

Looking ahead, we are excited to continue innovating. We’re developing a mobile app to enhance user accessibility and convenience and exploring AI integration to offer even more advanced personalisation features. Our goal is to expand globally and make addSQUIRREL a staple add on to every card and gift

The story of addSQUIRREL is one of innovation, passion, and a commitment to making every gift special. From concept to creation, we’ve transformed a simple idea into a powerful tool that enhances the gift-giving experience. Join us on our journey and discover how addSQUIRREL can make your gifts personal, interactive, and unforgettable.